Monday, June 23, 2008

Chennai's very own


I caught 'Chronicles of Narnia:Prince Caspian" at The Satyam Cinemas sometime back.I was visiting Satyam after a brief hiatus and was awestruck by how it had improved by leaps and bounds. Finally, we have the home grown Satyam Cinemas ready to take on the ultra modern multiplexes in Bombay, Hyderabad and other urban cities.The decor and ambiance are of international standards and I still remember how my friend was taken in by the facilities at the restroom(yes, you read that right;)).

My history with Satyam dates back to when I was a kid and most of my movie-watching expeditions have ended at Satyam. In fact, even now, that is the one place that is uppermost in my mind when we plan a movie out.Though other multiplexes have come up, Satyam has retained it's position at the top of the heap.Location is one of the main factors contributing to it's popularity. While Mayajaal and Abhirami are not conveniently located, INOX is the closest competitor to Satyam, situated as it is, in a mall.

The excellent work done by the PR team at Satyam is evident as seen across the various media and they do their bit to be in the news. The Fuel prepaid card, Blind date,the RDX experience, I can go on. In fact, their snacks and beverages have earned quite a reputation of their own and I know of people who visit Satyam for the nachos and cold coffee as much as for the movies.Last heard, Satyam is looking to branch out to other parts of the city. That can only mean good news for film buffs who enjoy the whole 'cinema-on-the-big-screen' experience.

Still have to catch up with Dasa. Was waiting for all the initial hype to subside and now that the dust has settled, I shall go watch the movie in peace.Where else?At Satyam, of course:)

7 comments:

NIRMAL said...

Yeah Satyam is probably the best theatre in Chennai. Abirami is not worth the cost they charge for tickets,theatre remains the same but some how they have give a face lift to the buildings by opening malls etc.

Pricing of snacks is too costly but then they target a set of crowd and they are successful in it.

Yeah do watch DASA in Satyam

Srividya Jayaraman said...

I've never liked Abirami. They try to fit in too many things and eventually, mess it all up.

Kausikram Krishnasayee said...

>>work done by the PR team at Satyam is evident
err its marketing ;)
and yeah no ill talks about abirami i watched veerasami there ..and how is narnia 2? i watched the preview of one and liked it more than harry pootaru

Srividya Jayaraman said...

PR, ,arketing..all inter-related;)

Narnia 2 is good.

Kira Fashion said...

hi!
great blog and congratulations for your graduation :))

a kiss,
see you,
Kira

gradwolf said...

Yeah, hope more theaters like Satyam come around Madras. Maybe, people are not really paying/wanting the ultra modern services, so you don't see as many multiplexes as Bangalore or Bombay. At least, not yet.

Srividya Jayaraman said...

I don't know if it is about people not willing to pay for these multiplexes.I am quite sure if something comes up along the same lines, it will be well patronised.

It's just that Chennai still needs to catch up.